Focus invites the press to a retrospective in Paris
Over two days, Dominique Imbert, Focus’s founder and designer, welcomed journalists from France, Italy, Belgium, Germany, Switzerland and Britain to discover, or rediscover, the history of the company that has been revolutionizing fireplaces for half a century.
In a highly contemporary setting of glass and metal, a pop-up showroom was created to present a retrospective of the 50-year history of Focus, with a spotlight on the Gyrofocus, Focus’s iconic model created in 1968. The Gyrofocus was a world-first, the first suspended fireplace that pivots 360°: a ground-breaking design that launched Focus. For the occasion, our iconic model was dressed in White! to meet the journalists.
Next to the Gyrofocus, we presented our new gas fires, including the Boafocus, the latest in the range.
The journalists left convinced that ‘For 50 years, Focus has been imagining the future’!